People Power – Using Social Networks for Social Change

Most of us use social networks nowadays, whether it’s the more prominent Facebook and Twitter platforms, or the image and video based channels. It has become a part of modern daily life, and many people have contrasting opinions about whether that’s a good or a bad thing.

Some people say that social networks are the opposite of social: teenagers nowadays home alone on their computers, chatting to their friends, rather than actually leaving the house to see anyone. However, some claim that social networks bring us all together: for example, we can talk to friends and relatives all over the world, at no cost, via social networks.

Although, what many don’t seem to realise is the capacity and potential of social networks. Mainly: the potential to reach and empower people as part of an online community. Social networks literally provide normal, everyday people with a platform to communicate and reach like-minded people. Places like Facebook have the potential to connect people, and allow them a safe place to discuss ideas and inspire a whole social community of people.

In short, social networks can bring about social change, and it’s been proven countless times.

One infamous example has to be after the 2011 London Riots. Of course, we are not referring to the stirring up of the riots, but to the social action that occurred following. 19-year-old Annie Lorraine of London borough Woolwich decided to create a Facebook group after the riots, as a clean up mission, simply called: ‘Community Riot Clean Up – Woolwich’. The group amassed a total of 900 members who all came together to help clean up the area after the colossal mess of the riots.

But of course, Annie’s wasn’t the only social network group of volunteers, and throughout London much of the riot clean up was solved by volunteers, brought together through social networks and online communities. The people who started these missions can all be called social entrepreneurs, for bringing people together and starting online communities to bring about change in their London communities.

That 2011 London clean up mission is just one example of social networks aiding social change, and there are now and have been many more since. One of the main ways that people ignite change through social networks is via Facebook, through starting a Facebook Group. For example, there are many examples of social entrepreneur empowerment groups, which are all free to join on Facebook. These communities help inspire other people to achieve the social change we all aim for.

However, it’s not just Facebook that’s capable of inciting change and online communities; Twitter is just as effective. Keep Britain Tidy is an avid member of Twitter, with approximately 14,000 followers (at the time of writing). They often Tweet images of volunteers helping keep Britain tidy, and cleaning up areas and beaches, for example. This helps invite others to join in the cause, and begin their own groups within their communities to help the areas that need the clean ups.

Social change is not just about the nationwide changes. Many Twitter users often use the platform for social change through utilising trending hashtag campaigns, in order to highlight issues and invite people to think about change. They often highlight issues to do with racism, sexism and homophobia, and more, in order to inspire others to start thinking differently.

Social change is all around us, and can be as simple as starting a Page or Group on Facebook, or inspiring a hashtag campaign on Twitter. If anything, social networks have changed the way we can impact on the world and our local communities around us. We can now gain responses far easier, as well as contacting people freely all over the world. This means we can get more conversations started about global social change, and draw and inspire people together and to join our mission.

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Advantages of Promoting Business Through Twitter and LinkedIn

Advertising through social networking websites is an important strategy of online marketing. This method of advertising is known as Social Media Marketing. Working on advertising campaigns on sites like Twitter and LinkedIn will pave a large path into expanding a business’s market, among many other benefits.

This method of advertising is usually not known to many people, since social networking sites would probably be considered as just another site to communicate with fiends. The possibilities to using these sites for the benefit of a business is huge.

The following are the advantages of advertising using Twitter and LinkedIn.

1. Since both these sites have large number of users, it would be the perfect platform to advertise your business’ products and services. This way you would be spreading awareness of the fact that your business exists and can be a lot of help to people.

2. Once you spread awareness, you would be increasing your potential market and demographic as well. You would be able to reach a larger audience and improve your sales opportunities.

3. With the increase in the market and the number of people seeing your advertisement, you would be increasing the rate of traffic to your website. This is a great platform where you can interact with people and form a relationship of trust and influence them to visit your website. This way, you would definitely improve the free flow of traffic.

4. Once a good rate of traffic has been established, you would then find that the rate of conversion is also improving. Visitors would visit your website and turn to potential customers. In time, the potential customers would then turn into valued clients who would come back for more.

5. By using Twitter and LinkedIn, you also have the opportunity to advertise using videos and images. Most often companies and businesses, use visual aid to attract customers. You would be able to upload videos explaining the nature of your business and services you would like to provide.

6. An important benefit of using networking sites like these is the ability to choose a detailed location of the ad placement. You can control who can and who cannot view your advertisement. If you wish your ad to be displayed to just a section of the users, that can be done. For example, if you wish to show a certain video to teens who love playing soccer, based on the personal information page of the users, your advertisement would go to this particular selection alone.

7. You will also be able to build quality backlinks that will surely profit. You can place your website’s URL as a tweet. This can also be considered as a backlink. The more the better. This method of advertising is cost effective and you would gain more in every single way possible.

8. This method of SMM will ultimately enable your website to improve visibility onl

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Drive Traffic to Your Website Using Social Networking

There are so many ways to drive traffic to your website that it can be overwhelming to the point that you don’t know were to start. Well I find it easier to break it down into two categories, There are ways to drive traffic to your site that are FREE and there are ways that you have to pay for. Both are very effective but it depends on what is in your wallet, especially if you are just starting out. So of course I would choose free first, the free method that I find very profitable is Social Networking.

A large number of internet users belong to at least one social network website.

When it comes to social networking, there are many people who think of online friendships or online relationships. While these types of relationships are the most common, did you know that social networking is also used for businesses? In fact, that was originally how it got started. If you are a small business owner, especially one that operates an online business, there is a way that you can use social networking sites to your advantage.

There are networking sites that are designed for business owners. These websites will not only allow you to share your business information with other business owners, but it will also allow you to develop close relationships with those that share an interest that is similar to yours. Essentially, this means that you could not only learn valuable business information, but you could also walk away with a new business partner or a new friend.

Social networking allows the smaller businesses to grow as they are able to reach a larger amount of people with using these network mediums at a lower cost. However, it also allows the bigger companies to take advantage of the social networking to extend to a larger volume of customers, as well.

Examples of this are Facebook, Twitter, and LinkedIn, this type of media has now increased to a volume of global social networks, which means that advertisement can extend to a broader range of customers because they are able to have multiple languages.

If you are using your online website to make money with advertising programs, such as affiliate programs or Google AdSense, you may need to approach social networking websites in a different way. Since you will not necessarily have a particular product or service to focus on, you will need to approach these websites as if they were personal websites. If your website discusses being a cat owner, it would be a good idea to state your love for cats in your profile. After doing so, it would be acceptable and not necessarily considered spam to add a link to your online website. As with all other types of online websites, social networking websites should help to increase the number of page views your website receives. In most cases, more page views mean more clicks which means more money for you.

Social Networking only works if people are drawn to it. So depending on what topic or niche that you are trying to promote on the social networks is going to depend on whether it’s a hot topic at that particular time. The goals that you are trying to accomplish are: an increase in link-ability, easy book marking, mash-up, inbound links, and helping content travel.

Rule of thumb is you want to make sure that you participate with your users, you want to be active on blogs and the message boards. know your target audience. You need to know what appeals to a particular group of people. It is important to remember that not everybody will love you.

I mentioned mash-up earlier, for those who never heard of the term or you don’t really know what it means, it is to combine content from more than one source into one experience. A mashup can be used to gather feedback on a project your working on whether it’s a website, blog or an article.

Social networking websites are also popular because they come in a lot of different formats. Websites like Yahoo! 360 and MySpace focus on a wide variety of different topics. This means that just about anyone can join. However, there are other social networking sites out there that have a particular focus. These focuses may be on a particular religion, political following, or hobby. Most specialty social networking sites restrict the individuals that can participate in their network; thus, making your experience more enjoyable.

Social networking websites can benefit all website owners, especially those who are looking to make a profit with their websites. This can be done one of two ways, by selling something or by relying on revenue from advertising. If you have a website that is selling products or services, you might find it easier to use social networking sites to your advantage. This is because, if you wish, you could do product or service spotlights. You could also showcase one of the products or services that your website sells. This could either be done right on your profile page or on a blog page, which is provided by most social networking websites.

As you can easily see, there are a number of different ways that you can promote your online website, no matter what type of website you have or what you use it for. By keeping the above mentioned points in mind, you should be able to see an increase in your page views, in no time at all.

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Social Networking Users Are the Future For Earning Charitable Donations Online

Social networking sites are suddenly rising to the top of the Alexa ranked sites on the internet, as well as blazing a steep trail through the stock market. So, what is causing the sudden rise is both arenas? What is causing their amazing success, and what kind of impact will their users have upon the economy? The truth of these questions is pretty simple, however the nature and depth upon how they will affect our future and society as a whole is totally a mystery. One of the main areas that will be affected by these social network societies are charities, and the ratio of donations that will be provided to them through the e-commerce which occurs within social networking sites.

First and foremost, the success of a social network is due to the amount of functionality that it provides to its users. From the dawn of the social network age, people have had simple desires and demands. Because of this fact, up until now, the success of a social network is dependent upon how many demands that it meets for its users, as well as the quality of the manner in which they meet these demands. Users want to meet new and interesting people, as well as keep in touch with friends and family. However, they don’t want to have to travel, or spend a lot of time and money through the process of doing so. Social networking sites allow users to trade messages and comments with people near and far, as well as to share pictures, videos, music, and to express their thoughts and emotions through the content and design of their profiles.

However, user needs and demands have evolved and developed over the years. As competition has grown within the social network industry, users have begun to expect the latest and greatest features and functionality within their social network. Many social network users have invested a great deal of time each and every week with communicating with their friends, and have become accustomed to spending several hours online each and every day. That, combined with the fact that social networks introduced advertising within their sites, has allowed users to now become accustomed to the fact that they can accomplish even more through their favorite social network in regards to being a consumer. Now, they can find amazing products and services through their social network, which allows them to purchase a product or service without leaving their home, or their social network for that fact! Instead of having to leave their social network to surf and shop for products, now then can find some truly amazing deals within their social network.

Users are participating in purchasing products and services found within social network sites so much, that a tremendous amount of earnings have been realized within some of the most successful social networks on the internet. In a report submitted by eMarketer back in 2007, MySpace, still the most popular social network by far, was estimated to generate $525 million in U.S. advertising revenue. Facebook, a fast growing competitor of MySpace earned around $125 million, and both were projected to have significant advertising revenue growth over the coming years. Combined, MySpace and Facebook are projected to account for 75% of social network advertising spending in 2008. Advertising revenue generated within social networks is an obvious trend which indicates that more and more social network users are looking for products and services while they are utilizing their social networks.

Along with advertising revenue being generated for the social networks, a new opportunity presents itself for the charity community. Business owners and internet marketers, who wish to assist charities by donating a portion of proceeds to charity from their earned advertising revenue, will allow charities to also benefit from their new found successes. More and more internet marketers and businesses are beginning to realize that they have the greatest ability to assist charities through this means, either on their own or through the efforts of the marketing and business opportunity representatives within the charity community. Thus, the number of charity aware advertisers within social networks are growing each and every day. At the beginning of 2007, within Facebook, the social network which put applications or widgets on the “social networking map”, had charity awareness applications numbering in the tens. Now, in 2008, you can find hundreds of applications within Facebook which either raise charity awareness, allow users to donate directly to charity, or utilize online advertising for money-saving products which donate a portion of proceeds to charity.

Without the final ingredient for this success formula, charities would not be able to benefit from this ground breaking opportunity. The final ingredient is social network user awareness. By educating the social network user community that there are advertising opportunities which benefit charities, either direct advertising or through applications and widgets, they will then have the opportunity to make a conscious decision to choose these opportunities over others. Retail sales figures over the last ten years have shown a significant trend based upon product affiliations to charities. Customers will purchase a quality product which benefits a charity through the sale, over another quality product, or even the same product, with no charity affiliation. Through this same model, we can assume that customers will be more likely to do business through e-commerce sites which provide a quality product or service online, saving the customer a trip to the store, but which also provides a portion of their proceeds to charity.

It is truly essential that the social network community become aware of these opportunities, so that they can seek them out. If a Facebook or MySpace users want to purchase a product online, then it would require that they look for advertising for that product within their network. Then, it is also imperative that they choose advertised items which also donate a portion of their proceeds to charity. Advertisers which can offer this charity affiliation, plus a discount that the consumer cannot find anywhere else, will give users a double benefit from the e-commerce transaction, and will truly find success. Even though a great deal of burden raising user awareness belongs to internet marketers, some of this user awareness burden lies on the charities themselves. Charities need to make the online community aware of these social network opportunities by marketing them on their own websites. This will ensure maximum exposure towards these social network charity donation opportunities, as well as the amount of success that the charity community will find with these endeavors.

In the end, charity awareness will determine how much success that the charity community will find through social network advertising. By raising the charity awareness of the advertising community, there will be a result of more advertisers looking to help charities through their own successes. By raising the charity awareness of the social network user community, more users will seek out e-commerce opportunities within their network that will benefit charities at the same time. Plus, by charities raising their own awareness of advertisers and social networking applications which are currently donating proceeds to the charity community, they will be able to assist them with marketing of their products and services, thus raising the user community’s awareness of their availability. If this charity awareness synergy is realized, it becomes quite apparent that the social network communities have the greatest potential to raise an immeasurable amount of charitable donations through social network e-commerce and advertising revenue.

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10 Ideas To Drive Traffic To Your Website

When internet marketing the more traffic you attract the better the opportunity of securing sales. Time and time again the failing of most online businesses is lack of visitors or traffic.

Ten top tips to ensure you continue to get traffic to your website are:

1. Regularly create new blog posts – posts must be interesting and relevant to the topic on your site and the frequency denotes it is current and up to date.

2. Use attention grabbing titles – generate interest with your title alone, drawing visitors into our site to browse and read further information. Think about your message and what you are trying to get across to the reader. Deliver that message correctly and you will become a reputable source of information.

3. Include keywords in your titles – keywords consist of more than one word so use commonly recognised keyword phrases in your specific niche to ensure recognition from search engines.

4. Refer to your own posts – link in other relevant posts your readers may be interested in within different categories or on other pages, encouraging visitors to navigate your whole site and making them aware of your products.

5. Use social media to promote your site – Facebook is the most well-known social media site however Twitter, LinkedIn, Snapchat and other sites can help promote your blog. Include your URL on your pages, emails and profiles to raise the awareness of your website and its content.

6. Cross connect with other niche websites and bloggers – link with similar sites to help promote theirs and your own content, providing exposure to multiple audiences.

7. Identify regularly asked questions through Google and other search engines, then answer the questions on your site. Give straight to the point answers and facts.

8. Use reviews of products to promote and sell affiliate products and services. Include honest opinions and always include the fatal flaw to give a fair view. Compare different products and prices of similar type to provide a reputable or reliable argument or recommendation.

9. Link to other well-known bloggers or experts in your niche, asking them to comment or guest post on your site to create a forum or debate on related issues.

10. Create a unique YouTube post on your blog. It is possible to use your iPhone, webcam or a video camera and create a tutorial or post for your website to generate interest.

These are just a few thoughts and ideas on generating an interest and traffic to your website.

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Three Types of Internet Marketing And Its Pros And Cons

Marketing is not just about going house to house promoting your products and services or paying thousands of dollars just to have a TV or radio commercial aired to let people know you are launching a product. With the help of the Internet, business owners, manufacturers and home-based job seekers will find that marketing can be done without spending too much money and at the same time being able to earn extra money.The Three Common Types of Internet MarketingThere are actually three types of Internet marketing and I will address each one in detail. Then you’ll have enough information to help you decide whether this business is for you and if you will benefit more from one, two or maybe all three types.1. Video MarketingThis advertising strategy is similar to how television ads work to promote a specific type of product or service. The only difference is that video marketing is now making its way to the digital world. It is viewed as a means of reinforcing an existing marketing campaign to help remind Internet surfers of products that are available. You can also earn more money by accepting advertisements which you can include in your video postings.Advantages of Video MarketingSocial Media FriendlyIt doesn’t take a genius to know that videos about product promotions and endorsements can be spread through social media. As a matter of fact, people can even hire social networking fanatics to spread videos by posting them on their walls and tagging their friends as well. Imagine a Facebook wall without tagged posts in forms of movie trailers, music videos, slide shows and product endorsements. It would be super boring and utterly plain.Budget FriendlyThis is considered to be one of the friendliest marketing strategies in terms of working within your budget. So if you are looking for a cheaper way to further promote and support your existing advertising campaigns, these videos can help you in a really big way. Posting on social networking sites such as Twitter, Facebook, MySpace or Orkut is completely free. Merchants can work with you by paying you a commission just to have their products advertised through your videos on YouTube.Style FriendlyForget about using old school flyers and sticky posters to market your business, services or creations. You now have an option to advertise in style through Internet marketing. People who are into staying connected and finding everything they want in a snap would find video marketing a really effective and helpful way to shop and look for services without much effort.Location and Target FriendlyYou can specify your target audience as well as the locations where you would like your videos to be shown. This works regardless of whether you have a local business that you would like to promote or if you’re hired to make videos for nationwide businesses.Disadvantages of Video MarketingThere are several things that you might call limitations in terms of using video marketing as an Internet business model. Consumers will not be able to physically take a sample of the products that you are promoting. If you are the one in charge of coming up with the video, you need to have the required skills to make the video ad so the final product is flawless. Another fact to consider is that some videos are believed to be scams, so be careful with regard to the ads that you respond to.How to Start Video MarketingMake a profitable business venture through video marketing and here’s how you can be the king of Internet businesses:I) Be a video editing master. If you are into video making and you have the skills to turn simple storylines or concepts into amazing videos, this is the perfect business for you. Be creative and you can become successful.II) Invest in video editing programs and software which can be pretty easy to find. There are some that are highly sophisticated and expensive but you can also purchase software that’s very affordable, user friendly and is still able to create fantastic video effects as well.III) Find your target market. Remember that you can choose which kinds of videos you want to make so think about your concepts, ideas and the types of products that you want to work on.2. Email MarketingMaking extra money can be done through email marketing. If you are constantly online checking your emails or chatting with your friends, email marketing can be your way to earning enough to start a permanent Internet business. You can send emails to promote products, services and events. Email marketing can help retain loyal clients so you need to appreciate the value of the business they bring in.How will You Earn Money through Emails?Email marketing requires you to have a target list of recipients – a list of people who are scheduled to receive your email advertisements. If you’re working for an online company that usually sends out newsletters and virtual coupons to their customers, you can get your updated list from them. To get your lists of recipients organized, an autoresponder can be of great help.You also have to collect new email addresses by getting people to subscribe to your emails. So how can you convince guests to subscribe? You can send free gift cards, coupons, newsletters, articles, eBooks and other useful products that will be of some benefit to them.Once you have a regular email following, you can earn money from selling good quality products or services to your list of subscribers. Be careful that you don’t overdo the sales-type emails or people will unsubscribe very quickly.Choose from three types of email marketing: Direct email, retention and advertising for other people.Advantages and Disadvantages of Email MarketingThis is a business that you can run without spending too much money. This low-cost business can help you earn money faster than you can take a dollar out of your wallet. You can also reach your target client instantly. Another good thing about email marketing is that you can add a touch of creativity through personalized emails.Businesses also go for this type of Internet marketing to reach out to a lot of people without spending too much on snail mail or hiring people to distribute flyers or put up posters. At the same time, including complementary gift coupons in your emails is a great way to keep your loyal customers happy.On the other hand, there are several downsides to email marketing. Sometimes Internet connection glitches can cause email delivery failures so members of your list don’t receive whatever you’re sending them. It can be dangerous to send the same email more than once in case it’s viewed as spam and you get marked as a spammer. If this happens, you will be completely blocked from their virtual mail boxes.Spamming also started the feud between email marketers and the law. Due to the increase in the number of hackers and spammers in the virtual world, laws have been passed to punish those who are found guilty of spamming.3. Article MarketingWrite your way to a successful Internet business through article marketing. This viral marketing tactic is all about writing and hiring freelance writers to compose ads and feature articles to promote their businesses, products and services. These articles are usually keyword-centric, which means that when you write for a client, you will be asked to compose your articles around specific keywords or phrases. These words are then linked to the client’s actual website.Tips to Start Earning Money through Article MarketingRemember that if you want to earn money through this Internet business model, you have to be specific about what you write because article sites such as, and are very particular about the content of each article they receive. If your posts have passed their quality checks, you can be sure that you’ll get paid for your work. All important information should be included in your articles and a resource box needs to be added if you’re quoting lines or phrases from existing posts on the Internet.You also need to find clients that will pay on a regular basis and agree on what that basis will be. If you are wondering how you are going to get paid, there are several ways to receive money from clients. They include: direct deposits, credit cards, moneygrams and online payment transaction sites such as PayPal.Advantages and Disadvantages of Article MarketingIf you are seriously thinking about taking on article writing, you need to understand the benefits you can get out of this business. One positive thing about article marketing is the fact that finding clients is not that difficult, although it will depend on how much you’re willing to accept to do the work.There are tons of legit online job postings for content writing so there would be potential jobs available a lot of the time. Another great thing about this is that payment can be received instantly. Depending on your agreement with your clients, you can get paid straightaway, weekly, fortnightly or monthly. Experienced writers should be able to write about a wide range of topics. The more flexibility you have in this area, the more work you will be able to do. Work can include: articles, blog posts, product reviews, news items, product intros, eBooks, reports, resumes and much more. Your working week will be filled with variety and new things to write about.When it comes to the “cons” of article marketing, there are several points that you also need to consider. Since there are thousands of article writers that are competing for jobs, there will be times when you will be offered low rates. This means there is no guarantee that you will be earning thousands of dollars at a time. The chances of having duplicates or articles having similar content is very high. You may end up revising your material just to meet client requirements.

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Rudl specializes in utilizing unique and powerful Internet marketing techniques.Dan Kennedy – Legendary marketing expert. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems. Dan Kennedy is one of the greatest marketers of all time.Dan Lok is a reputed marketer and web site conversion expert.David Vallieres is expert in selling different items on eBay.Derek Gehl is internet marketing expert who specializes in teaching real people how to start and automate a profitable Internet businesses.Ewen Chia is expert in the affiliate marketing and the traffic generation.Harvey Segal is the man behind The Complete Guide to ClickBank Websites and The Complete Guide to Ad Tracking Programs, and the publisher of SuperTips Ezine.Professor James Bradley is an expert in the field of world finance and in the analysis of the Internet market.He is money making guru.James Martell is internet marketing expert who specializes in online work-at-home business through affiliate marketing.Jason Potash is expert in ezine and article writing.Jay Abraham has to be the most successful marketer of all time. Jay has had more success than any other so called marketer out there.Jimmy D. Brown is an expert on Viral Marketing. His information products and tools are helping people to generate and increase traffic to their websites.Jo Han Mok is a copywriter who’s highly in-demand. Hi has written copy for some of the top names in marketing and one of his sales letters grossed 6 figures in 4 weeks.Joe Vitale is “Mr. Fire” for Copywriting.John Carlton is the copywriting legend. He, the Marketing Rebel, reveals the secrets behind the most successful and profitable ads in advertising history.John Reese is expert in traffic generation and conversion.Jeff Mulligan is the king of Clickbank.Jill Whalen provides free advice and expert search engine optimization, SEO copywriting, search marketing consulting, and SEO seminars.Jim Daniels is the best of the best in the complicated internet marketing universe.Jim Edwards specializes in helping small, internet-based businesses find, use and profit from new and existing marketing and automation tools.Jonathan Mizel is a well known and respected internet marketing expert. He is the acknowledged expert on targeted opt-in e-mail.Ken Evoy is the creator of the revolutionary Web site-building system.Dr Kevin Nunley helps small and mid-sized businesses build effective marketing.Kevin Wilke is the master of automation – which is one of the goals of all marketers, so he or she can keep an income active while maintaining now product development and new activities. He is one of the best copywriters in the world.Lorrie Morgan-Ferrero is one of the most sought-after copywriting experts.Lynn Terry is expert in: Internet Business Development & Start-up.Dr Mani is webmaster and an expert commentator on Ezine Publishing and Marketing.Matt Gill is an expert forecaster of marketing trends – and with the Internet changing so rapidly he is able to keep us up to date on where to spend our marketing time and dollars for the year to come.Marc Goldman is the pre-eminent expert in using joint ventures to jumpstart.Mark Hendricks is Internet entrepreneur, business coach, author and software developer.Markus Allen is the creator of The Marketing.Marlon Sanders is an Internet marketing legend and a genius in copywriting, all in one. He has a masters in psychology and puts all his knowledge to good use to understand the psychology of his customer.Michael Campbell is a self-taught search engine marketer, turned affiliate marketer.Michael Green will be giving you the lowdown on e-book creation, product creation, copywriting, software creation and Teleseminars to help grow your Internet Business.Michel Fortin, known as “The Copy Doctor”, is recognized as one of the greatest direct response copywriters in the world today.Mike Filsaime is internet marketing expert who specializes in viral marketing, safe lists and membership site.Mike Merz – his main focus being Internet Marketing start up consultation, specializing in affiliate program related campaigns.Neil Shearing internet marketing expert who specializes in membership site that has complete business and marketing strategies and tools.Perry Marshall is undoubtedly one of the world’s leading authorities on Google’s Pay Per Click.Phil Wiley is a self proclaimed internet marketing expert that shows beginners how to create profitable mini sites.Dr. Ralph Wilson is expert and writer of many e-books about SEO (search engine optimization). He’s also very well informed about internet marketing and other online business tools.Rosalind Gardner is expert in affiliate marketing. She Rosalind provides down-to-earth advice primarily on affiliate marketing methods.Shelley Lowery is expert in designing e-books, designing e-zines, designing websites and building promotional strategies.Stone Evans is famously known as ‘The Home Biz Guy’. He runs the “Plug-in Profit” site, which assists those that are interested in starting an internet business.Ted Nicholas is direct marketing and copywriting master. Ted is a well-known and respected leader in the information marketing business.Terry Dean is considered one of the top small business Internet expert in the world today. Yanik Silver is an established internet marketing expert.He is a master copywriter and student of everything to do with “salesmanship in print”.Zig Ziglar is Sales Guru.
When you’ve learned all the knowledge of all that you need to know from e-books, you will have to implement what you’ve learnt.Be yourself. Take what works for the experts and make it work for you – for your own products and services.Feel Free to Meet World’s Top Internet Marketing Experts and Their Unique Products.. Learn from them, this is the only way to discover The Power of the Internet Marketing.

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Being Search Engine Marketing (SEM) Savvy: Life Insurance for Your Website

Search Engine Marketing (SEM) is the ongoing process of promoting your website on the Internet in attempts to achieve better placement on search engines for your chosen keywords. There are a number of ways SEM can be performed, broken down into two major categories: organic and subscribed.Organic marketing, if done correctly, covers methods that result in your website being elevated in the natural rankings in search engine results pages. That is, based on the keywords you select, search engines evaluate their relevance to your website based on content and popularity, and your website is assigned a position in the search engine listings above or below your competition’s. Common organic marketing techniques include article writing, blog posting, social media bookmarking, professional network linking, online press releases, and other link-building resources. Done properly and within the webmaster guidelines published by major search engine companies, organic marketing is effective. Done excessively, irresponsibly, or unethically, improper organic marketing is labeled “black hat” and can get your website banned from search engine listings altogether.Subscribed marketing is marketing which has direct costs associated with specific positions and traffic to your site. For example, some companies operate “directory services” that may include a link to your website based on a particular set of keywords, and you pay for specific positions that your website is listed within their directories. Other subscribed marketing includes pay-per-click ad campaigns involving a fee whenever someone clicks on your particular ad in the search engine results. Similarly, pay-per-impression campaigns charge you a fee based on the number of times your ad is displayed to people in search engine results.Each category (organic and subscribed) has its pros and cons, and each method within each category has its strengths in lending to good search engine positioning. Too often, though, search engine marketing companies promote their own package deals that are slanted heavily in their best interests rather than yours.To illustrate a comparison between organic and subscribed, think of SEM in terms similar to how life insurance works.Organic marketing works like a whole life policy does. The premiums are typically higher than term insurance, but eventually the policy pays enough dividends to cover the premiums, thereby eliminating the need for you to continue paying into it. Likewise, organic search engine marketing can be a bit more expensive in the short-run and takes longer to see results, but once it takes hold and delivers results, you can reduce (or even eliminate) your organic marketing expense for the keywords you chose, and your search engine positioning will tend to remain intact for the long-term. How long it takes to achieve a solid position depends on a number of industry and market factors, but if done correctly, you often can see great placement results for at least some of your keywords within two to three months. Like a whole life policy, if you discontinue your organic efforts you do not lose the entire value of the work performed and the position(s) achieved for each keyword.In contrast, subscribed marketing is more like term insurance. Term insurance is usually much cheaper than a whole life policy, but there is no cash value in a term policy. In other words, once you discontinue your term coverage, you have nothing left to show for it. It’s designed to be temporary and can be very price-sensitive. By specifying a limited budget for a pay-per-click or pay-per-impression campaign, search engines deliver instant results at a lower cost than a typical organic campaign, but if your money runs out or you decide to stop funding your subscribed marketing efforts, all work is lost and you become instantly “invisible.”For year-round businesses that want a steady or increasing number of website visitors, the organic campaign is probably the best option. Seasonal businesses may favor the more temporary nature of a subscribed marketing campaign. A word of caution, here: Beware of search engine marketing companies that bind you into a year-long contract for either type of marketing campaign. As a rule of thumb, if a company has to hold you hostage for a year to keep your business, you should probably think twice about signing up with them.To be effective, your website’s search engine marketing strategy should be customized rather than be packaged into a one-size-fits-all commitment. The SEM arena is one of the few marketplaces where a custom product actually costs you less than a package deal. Factors such as location, industry competitiveness, keyword data, and more should all be considered when developing the custom search engine campaigns for your business. Your marketing plan should also be flexible, allowing you to increase or decrease your budget as needed without arbitrary calendar constraints.Rule of thumb: If an SEM company attempts to pin you down into “their” package instead of what’s best for your business, shop elsewhere.It’s very likely that your business needs a combined approach between organic and subscribed efforts. For instance, your marketing budget may be appropriately divided to include a pay-per-click campaign to initially boost your traffic while gradually targeting certain keywords in the natural rankings. Then, once your natural ranking results are favorable, the amount of money originally assigned to pay-per-click traffic can be re-allocated to a different assortment of keywords in order to get wider coverage. The “right” answer for the correct search engine strategy you use will depend on your goals, your target audience, and the variety of factors involved (budget included) with your particular market.You wouldn’t want to do business with an insurance company which only sold a particular type of term policy or whole life policy, proprietary to their own interests. Nor would you want to do business with an insurance company that told you that you had to keep paying them for some specified number of months or years before you were free to shop for a different insurance product elsewhere. Why, then, would you ever consider binding yourself into a term-contract with a marketing company that only offered one category of service, or that requires you to pay them (regardless of your satisfaction) for a lengthy period of time? It just doesn’t make sense to do business that way.Another rule of thumb: Your search engine marketing efforts should liquidate their own costs in reasonable time by producing results from the campaigns that you run. Otherwise, your advertising efforts are a money-losing liability, meaning “a bad business decision.” Tobe effective, your campaigns need to be managed and adjusted each month, not just treated as cookbook recipes followed blindly. To verify that you are getting the results you deserve, you should have access to some combination of reports, updates, and analytical metrics (data) displaying your progress from one month to the next. If you do not have access to these kinds of information (presented and explained to you in a plain-language, usable fashion), then your SEM provider is the fox guarding the hen house– NOT a good scenario for your hard-earned advertising dollars.Success in business depends on good decision making, and good decision making depends on having good information. Get savvy on what is involved with promoting your website properly. Don’t let an SEM sales person pull the wool over your eyes with their own agenda. When it comes to your money, you need to CYA (Cover Your Assets).

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Considering A Job In Search Engine Marketing?

Although the title of this article is ‘Considering A Career In Search Engine Marketing’ it is important to stress that there are in fact two different areas within ‘search’, namely: Search Engine Optimization (SEO) and Search Engine Advertising.Industry experts have mixed views as to how ‘search’ should be defined but for the purposes of this article Search Engine Marketing covers both Search Engine Optimization (also known as natural search) and Search Engine Advertising (also known as pay per click, sponsored or paid search).Background To Search Engine Growth It seems that the Internet has been around forever and that using a search engine to look for information is now a normal day to day activity. However, it is easy to forget that Yahoo! only celebrated its 12th birthday in March 2007 and that Google celebrated its 10th birthday in September 2007. You only need to look at the number of additional products and services that they both offer today to see how fast the industry has grown!When the search engines first launched, their results pages were based on their own proprietary algorithms. As the importance of the search engines to web site owners increased so did the desire to be highly ranked in the search engine results. This lead to the growth of SEO companies who would offer a service to optimize a web site to maximise its rankings in the search engine results.As a result of the launch of the first Pay Per Click Search Engine by in 1998 (renamed Overture and now owned by Yahoo Search Marketing) this lead to an opportunity for SEO companies to add another service by managing the Pay Per Click campaigns for their clients. In addition, it also led to new Search Engine Marketing (SEM) companies starting up who only specialised in managing Pay Per Click campaigns.Of course, wherever there is growth in an industry there is also opportunity and none more so than the job opportunities that are now being created as a result of the phenomenal growth of the Internet and search engines.Where Are The Job Opportunities? As well as job opportunities within the Search Engine Marketing companies it is becoming more common to see some traditional marketing and advertising agencies offer search engine related jobs. In addition, there are now specialist digital media companies providing search engine marketing services. Corporate employers are also beginning to recruit their own Search Engine Marketing specialists to work in-house and this trend is expected to keep on growing.What Type Of Skills And Attributes Will You Need? The type of skills and attributes required will very much depend on how specialist the job role is and also the level of the job. Although many companies will want experience in the job discipline, others will be looking for well-motivated, flexible individuals with both the ability and desire to learn fast.For the more technical roles (for example a Search Engine Optimisation Specialist) a technical background in HTML, programming or IT maybe required although the level of background required will vary from company to companyFor the more marketing related roles (for example managing a large Pay Per Click campaign for a client) good business skills, an analytical and enquiring mind, creativity, lateral thinking and solid product and project management skills are always good attributes to have. These transferable skills may have been gained from a wide range of experiences across different industries.However, one overriding attribute to have is the ability to deal with change. Things change so quickly within the search engine industry, with new products and services launched on a regular basis as well as updates to the search engines algorithms, that you have to be able to respond quickly and analyse what the various changes will mean to your clients.Do I Have Enough Experience? Bear in mind that there are not many people within the industry with more than five years experience of paid search or ten years experience of search engine optimisation because the industry is very much still in its infancy! Therefore, if you have limited search engine industry experience many companies (big and small) may be willing to provide their own training programmes for you if you show the desired aptitudes and attitudes.In addition, companies may also look favourably at applicants with experience of working in a specific business sector or client group as they already have an appreciation, knowledge and understanding of their market sector.In Summary – If you are looking for a change of industry in your existing role within Sales, Project Planning, Account Management, Business Development etc., or you are looking to learn some new skills in a fast moving industry, there are some exciting career opportunities available within Search Engine Marketing.Mike has hands on experience of both Online Recruitment and Search Engine Marketing which lead to him launching the niche job site:

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