Today a successful business means putting the best ideas together and working out marketing strategies that will help you stand out in the crowd. With Google being the most widely used search engine over the planet it is very important to list your business at the top in the search results as it will increase your visibility and bring you greater enquiries for your business.
Google being the most popular search engine currently with a net market share of 77.43% (Google Net market Share March’17), acts as a medium for potential customers to know about service or businesses available.So it is extremely important to be visible in Google and rank as high as possible. This will avoid business to be lost to competitors.
Whenever you make a Google search, it shows list of search results. Most people are inclined to visit websites on top of search results as they are perceived to be most relevant. Only a few people will go through next Google search pages. Google shows some 9-10results on the first page as users search results for a specific term. If yours is the first among 10 it’s more likely that your business gets more revelation and greater authenticity. According to Search User Data the website listed on top gets 42% of the traffic while the second gets 11% and the third just 8%. So it’s needless to say that for your business to gain higher visibility, it must have to feature in top of search result.
Now the question arises, how website rank can be improved?
And the answer to this is your website has to be optimized for search engine, commonly known as Search Engine Optimization or SEO. It attempts to make your website rank higher than other websites when a specific phrase (Keyword) is being searched. It therefore provides the best possible chance of being found by prospective customers. It’s not only about being on the top Google rank, but also to sustain your position. SEO technique ensures your website stays relevant.
How SEO add value to the Website
There are numerous companies providing affordable SEO services for small business and as entrepreneurs we choose what suits our marketing budget. Below are the top five reasons why your website needs SEO.
- To get your brand/ business recognized
- To stay relevant and reliable as per customer’s view
- Attract more traffic and prospective customer
- Better growth in terms of business and brand
- Ensuring word of mouth publicity
Yes, Google matters to business, as it provides the best platform to your business to grow and find new clients. Even if you own an old established business it is high time to take your business online. In this era of dominance of social media marketing your business could sustain loss from relatively new but digitally aware businesses. It’s better to be present online to ensure your business presence offline.